Breaking the Mold of Traditional Farming
Awarua deer farmer Cam Nelson has rewritten the script on sustainable farming in Southland, showcasing a strong vision and unwavering commitment to environmental values that have earned him the supreme award at the Southland Ballance Farm Environment Awards. From Sheep to Deer: A New Chapter
Since acquiring the 164ha property in 2003, Nelson Farming Company has undergone a significant transformation, shifting its focus from a 50:50 sheep and deer operation to a solely deer farming enterprise. The farm now boasts 250 mixed-age stags, 400 breeding hinds, 180 R2 velvet stags, and 180 R2 hinds, which have been sold in-calf.
| Key Features | Description |
|---|---|
| Superior Stockmanship | The team’s exceptional attention to stock management has enabled the farm to maintain high environmental standards while optimizing livestock performance. |
| Well-Optimized System | The farm’s well-planned infrastructure and equipment have allowed for efficient management of the high stocking rate, ensuring strong animal performance and minimizing environmental impact. |
A Culture of Continuous Improvement
Cam Nelson’s proactive approach to benchmarking and implementing expert advice has been instrumental in driving ongoing development and adaptability in the industry. The team’s commitment to continuous improvement has enabled them to refine and enhance their practices, staying ahead of the curve.
“The key to our success lies in our ability to adapt and evolve, staying true to our core values and principles,” said Mr. Nelson.
Genetic Selection and Biodiversity
The farm’s robust genetic programme focuses on selecting desirable traits, such as high velvet production and disease resistance. DNA testing of all hinds guides breeding decisions, resulting in an annual velvet yield of 3400kg. The team’s attention to biodiversity is evident in their initiatives, including native plantings, pond creation, and the replacement of eucalyptus with native species.
- Native Plantings
- Pond Creation
- Replacement of Eucalyptus with Native Species
Water Conservation and Soil Management
Mr. Nelson’s exceptional attention to detail in enhancing biodiversity is also evident in his commitment to soil and water conservation. The use of sediment traps and water flow management on relatively flat land, combined with substantial investment in shelter and shade, supports biodiversity across the farm.
Sustainable farming refers to agricultural practices that prioritize environmental stewardship, social responsibility, and economic viability. It involves adopting environmentally friendly methods, such as organic farming, agroforestry, and conservation agriculture, to minimize the farm’s ecological footprint. Awards and Recognition
Cam Nelson’s achievements have been recognized with several prestigious awards, including:
* The Southland Ballance Farm Environment Award
* The Beef + Lamb New Zealand Livestock Farm Award
* The Rabobank Agri-Business Management Award
* The New Zealand Farm Environment Trust (NZFET) Biodiversity Award
Other Winners
Other Southland Ballance Farm Environment Award winners include:
* Jody and Blair Drysdale, of Hopefield in Northern Southland
+ Ballance Agri-Nutrients Soil and Nutrient Management Award
+ Hill Labs Agri-Science Award
+ Environment Southland Water Quality and Biodiversity Award
* Clarke and Megan Horrell, of Huntly Farm in Waikaia
+ Bayleys People in Primary Sector Award
+ Norwood Farming Efficiency Award
A Community-Led Approach to Sustainability
The Makarewa Headwaters Catchment Group’s collaborative efforts to support sustainable farming and environmental stewardship have also been recognized. This community-led initiative addresses environmental damage caused by feral deer and pigs, and has led to the culling of over 600 deer and numerous pigs through extensive research and awareness raising. Awards Ceremony
The Southland Ballance Farm Environment Awards ceremony took place in Invercargill, where Cam Nelson was named the top regional prize-winner. His achievement demonstrates the importance of a strong business plan, clear strategic focus, superior livestock performance, and strong environmental values in achieving sustainable farming practices.
