Tractor Supply Launches Tractor Supply Rx, Expands Rural Access to Pet and Animal Pharmacy

Tractor Supply Company launches Tractor Supply Rx, its digital pharmacy platform, to improve rural access to pet and animal care.

The platform allows customers to order prescription medications online or through in-store support.

Tractor Supply Rx offers a price-match guarantee to ensure competitive pricing on medications.

The platform provides loyalty points for Neighbor's Club members on pharmacy purchases.

Tractor Supply Rx offers expert guidance to help pets and animals thrive.

The new platform builds on the company's acquisition of Allivet, an established online pet pharmacy.

The acquisition has been fully integrated into the Tractor Supply experience.

Tractor Supply's Chief Technology, Digital and Strategy Officer, Rob Mills, says the new service is a major step forward.

Tractor Supply Rx is designed to deliver seamless and trusted access to medications and expert guidance.

The platform is particularly beneficial for rural residents who face challenges accessing veterinary care and animal medication.