A Unicorn in India’s Pet Care Ecosystem

Nestlé invests in Drools Pet Food Pvt. Ltd., making it the nation's first pet food unicorn.

Drools, founded in 2010, has established itself as a trusted name in pet care through science-based nutrition and quality ingredients.

The partnership brings global expertise and brand-building capabilities to Drools, solidifying its leadership position.

Nestlé gains direct access to Drools' network of customers, operations, and strong team through the partnership.

Drools' products are available in over 40,000 retail outlets and exported to 22 countries, demonstrating its ability to scale beyond domestic borders.

India is witnessing a pet care revolution, driven by rising incomes, nuclear families, and changing attitudes toward animal companionship.

Nestlé's investment in Drools is a significant boost to the company's growth plans, bringing in expertise to accelerate innovations in pet nutrition.

The partnership can be seen as a catalyst for innovation in pet nutrition, introducing new products and services that meet international safety standards.

Drools' rise to unicorn status paves the way for India to become a serious contender in the global pet care economy.

The Nestlé-Drools partnership signals a coming of age for India's pet care market, with global opportunities for growth and innovation.