Tractor Supply Company, a well-known retailer for rural living in Louisiana, has taken a significant step into the pet care industry by launching its Tractor Supply Rx digital pharmacy platform. This move is expected to greatly benefit rural residents and pet owners across the state, particularly in areas where access to veterinary care and animal medication may be limited. The platform, which has been integrated into the existing Tractor Supply experience, allows customers to order prescription medications online or through in-store support. This innovative service aims to make it easier and more affordable for pet owners to manage their animals’ healthcare needs. **Key Features of Tractor Supply Rx:**
- Order prescription medications online or through in-store support
- Price-match guarantee to ensure competitive pricing on meds
- Loyalty points for Neighbor’s Club members on pharmacy purchases
- Expert guidance to help pets and animals thrive
According to RetailDive.com, Tractor Supply Rx builds on the company’s acquisition of Allivet, an established online pet pharmacy. This acquisition has now been fully integrated into the Tractor Supply experience, providing customers with a comprehensive solution for their pet and animal healthcare needs.
“We’re excited to bring this new service to our customers, making it easier and more affordable to manage their animals’ healthcare needs,” said Rob Mills, Tractor Supply’s Chief Technology, Digital and Strategy Officer.
The new platform is designed to deliver seamless and trusted access to medications and expert guidance. This is particularly important for rural residents who may face challenges in accessing veterinary care and animal medication.